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Bimbo Bakeries USA, International Baked Goods

Overview

The customer, which is a leading global baked goods company with over $15B in sales is the category leader in baked goods, wanted to get above fair share as its Amazon FreshTM business grew after modest growth in the past couple of years.

The Problem

Selling 200+ ASINs in 40 Amazon Fresh regional markets the manufacture wanted to ensure that it was winning in search by increasing conversions from new and existing customers as they searched for its products. The manufacturer lacked the data, technology, and internal resources needed to develop a campaign strategy that drove incremental sales while still converting existing customers and improving efficiency.

The Solution

With the strength of the manufacturer’s brand, Nimble Ads saw that there was a huge opportunity to drive incremental sales through different targeting approaches. However, the initial campaign set up internally by the manufacturer didn’t allow for that level of granularity. With a full campaign restructure, AI-powered bidding, and automated budget management, Nimble Ads was able to achieve the manufacturer’s efficiency and growth targets, while saving them hours of account management time per week.

The combination of Nimble Ads data-driven approach and analyst guidance allowed the manufacturer to continually measure and increase it’s Return on Ad Spend (ROAS), reduce its Advertising Cost of Sales (ACOS) and Cost per Click (CPC) and uncover opportunities for future growth.

Results

808080+
ASINs
8080+
Regional Markets
80$
Average sale price / unit
"Nimble's platform has proven to substantially increase our sales velocity and reduce costs across both Instacart and Amazon for many of our key products lines. We continue to see very strong results and improvements."
Omar N. Haque
Vice President, eCommerce
Bimbo Bakeries USA
0%
ACOS Reduction
0%
Total Sales Volume
8080,471
Increased Clicks
80,560,347
Increased Impressions
0%
Increased Revenue
0%
Decreased Costs

1 Comment

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