About Nimble Ads
Nimble Ads is an AI-Powered advertising bid and budget optimization platform for vendors and sellers on Amazon, Instacart and Walmart.
Our mission is to simplify the management of advertising campaigns on E-commerce platforms while increasing their effectiveness at the same time.
Our team has a deep history of advertising, machine learning, and E-commerce expertise, and have built multiple, successful, large-scale advertising systems that handle billions of advertising opportunities each day.
Our experienced team is dedicated to meeting the needs of our customers and achieving their goals.
Chris Smith
Chief Operating Officer and Managing PartnerChris is leading the growth and business development of Nimble Ads as it develops the leading machine learning advertising optimization platform for digital marketplaces.
Chris Smith built a successful track record as an entrepreneur, digital marketer and sales leader over the past 20 years. Since 2004, Chris has founded, invested and guided the success and sale of multiple start-ups companies to public and private buyers.
Chris has developed digital marketing strategies for companies and brands such as Cox Automotive, Ford, Audi, Subaru, Under Armour, Coke, Nike and many media properties.
Muhammad Hussnain
Director of Account ManagementHussnain comes from an IT sales industry background where he was responsible for ensuring successful sales of IT products for the US Government. He has also worked for several eCommerce companies in account management, sales and customer service.
Hussnain has in-depth knowledge of Amazon Ads, Instacart, Walmart ad platforms and is certified by Amazon, Walmart and Google. He holds a Master of Science in Project Management and an MBA in Marketing.
Our Technology Team
Our technologists have a long history of building and developing leading Machine Learning programs that have helped thousands of clients optimize their ad spend across Amazon, Instacart, Google, Facebook and many other supply side platforms.
- Masters and PhDs in AI from Ivy league universities with dozens of issued patents and publications in leading AI journals and conferences
- Built Think Realtime, a fully-automated AI-powered real-time display advertising platform (acquired in 2013) that evaluates billions of advertising opportunities each day
- Pioneers in goal-based machine learning and budget management for digital advertising
Who we are?
We are fast, agile and customizable for our clients to drive the best possible desired outcome. We have a holistic solution which leverages multiple data points including manufacturing and marketing costs, your budget, goals, inventory availability, lead times, and past performance and helps you maximize your returns.
How We Do It?
Our proprietary machine learning algorithms constantly learn and predict performance for each ad for each targeted keyword, SKU/ASIN, ad type, placement type at a granular level. Our platform carefully experiments and automatically finds the best performing, high-volume advertising opportunities for all your products.
Value Prepositions and Performance
Nimble Ads bridges the gap between business goals and advertising configuration and eliminates the need to constantly monitor and tweak advertising campaigns. It leverages human intuition and expertise (e.g., product’s strategic significance, the current stage in the product life cycle, supply chain, and inventory insights) to configure high-level goals and budgets, and uses proprietary AI algorithms to dynamically optimize and maintain specific bids, budgets and targets while enabling granular human controls and overrides at various levels to accommodate a variety of business scenarios. Some of our key capabilities include:
Targeting
Bid Optimization
Budget Optimization
Reporting and Analytics
What Our Clients Say About Us
Our clients choose us and our products because they know we’re the best.
Nimble Ads came in with a very clear approach on how to drive brand growth on Amazon, powerful AI systems and a strong account management team.