Instacart
- Granular campaign structure that allows precise bidding control and optimization
- AI-powered, goal-driven bidding at UPC and keyword level that doubles down on converting keywords, products, and temporal patterns
- Ability to group campaigns in portfolios for your brands and setting portfolio-level budgets and optimization goals
- Dynamic budget reallocation between campaigns to maximize sale velocity and ROAS
- Custom strategies for new product launches and winning the top of the virtual grocery shelf